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November 02, 2022 - AGRICULTURA, GRUMA, CIMMYT E INIFAP IMPULSAN AUTOSUFICIENCIA ALIMENTARIA DE MAÍZ EN TAMAULIPAS

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October 19, 2022 - U.S. DRIVES GROWTH IN GRUMA’S NET SALES AND EBITDA OF 21% AND 13% IN Q322

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April 20, 2022 - GRUMA SALES UP 17% IN Q122, DRIVEN BY THE UNITED STATES AND EUROPE

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February 23, 2022 - GRUMA'S NET SALES AND OPERATING PROFIT GROW 17% AND 19%, RESPECTIVELY, DRIVEN BY ITS OPERATIONS IN THE US, EUROPE, ASIA, AND OCEANIA

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October 20, 2021 - GRUMA REPORTS 2% GROWTH IN NET SALES IN Q321, WITH VOLUME GROWTH IN THE UNITED STATES, EUROPE, ASIA AND OCEANIA

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  •  Maseca

Maseca is the leading global brand of corn flour, which has taken the flavor of Mexico to the entire world through the tortilla. Additionaly, Maseca is an important participant in the corn grits market in Europe, Africa and the Middle East.

“MASECA is made with selected whole corn and is vital for a good diet, due to its high nutritional content”

In 1949 in Cerralvo, Nuevo Leon, we founded the first "nixtamal" corn flour facility in the world.  Maseca was the name that Mr. Roberto González Barrera gave to this revolutionary product, which  comes from "masa seca" (dry dough), i.e., dehydrated corn flour.

Maseca started to position  itself as a synonym for  quality, but also as a staple food on Mexicans'  tables.

Maseca is made with selected whole corn and is vital for a good diet, due to its high nutritional content, since Maseca is also fortified with  vitamins and minerals.

The tortilla is fundamental to the Mexican diet and thus it has strong cultural and emotional roots.  Without losing this bond with the consumer, the Maseca brand has evolved to position the tortilla in the modern world, revaluating it as a healthy and nutritious food.

Maseca has also been present in the United States for more than 40 years and is now the undisputed leading brand in the  corn flour industry,  in both the industrial and retail channels. It also represents Mexican culture in the United States for the Hispanic consumer.

The brand has also been present since 1987 in Central America, beginning in Costa Rica and later in Honduras, El Salvador, Guatemala and Nicaragua, and is recognized as the corn flour with  the best quality and highest nutritional value.

Maseca is a Gruma global brand which has enabled us to bring the taste of Mexico to the entire world through products that represent flavor, health and quality, such as tortillas and other products made with Maseca.

Additionally, Maseca has brought quality to other products in Europe, Africa and the Middle East, such as snacks, cereals and beer through corn grits.

With Maseca we face new challenges every day, that, without a doubt, we will  take advantage of to  keep growing and consolidating  ourselves as the leading brand  the  corn flour category.

    

Cocina1Maseca enriches Mexican Food

 


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