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October 28, 2020 - TORTILLA CONSUMPTION IN THE U.S. DRIVES GRUMA RESULTS AS OF Q320: SALES UP 17%, EBITDA UP 20%, NET PROFIT UP 26%

TORTILLA CONSUMPTION IN THE... »

August 3, 2020 - Unprecedented GRUMA growth driven by demand for Tortillas, Wraps, and Corn Flour in the United States

Gruma has a solid... »

July 22, 2020 - GRUMA reports historically high Q2 2020 results, with SALES and EBITDA growth of 25% and 27%, and 38% increase in NET INCOME

Gruma reported historical... »

July 15, 2020 - The Secretariat of Agriculture, INIFAP, and MASECA support farmers to improve their corn crop yields

The best way to increase... »

April 27, 2020 - GRUMA: OUR SOCIAL COMMITMENT TO MEXICO AND THE WORLD

"Whenever there is a... »

April 22, 2020 - OPERATIONS OUTSIDE OF MEXICO DRIVE GRUMA IN Q1/20 WITH AN INCREASE OF 16% IN NET SALES, 30% IN OPERATING PROFITS, AND 22% IN EBITDA

Gruma published its 2020... »

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  •  Maseca

Maseca is the leading global brand of corn flour, which has taken the flavor of Mexico to the entire world through the tortilla. Additionaly, Maseca is an important participant in the corn grits market in Europe, Africa and the Middle East.

“MASECA is made with selected whole corn and is vital for a good diet, due to its high nutritional content”

In 1949 in Cerralvo, Nuevo Leon, we founded the first "nixtamal" corn flour facility in the world.  Maseca was the name that Mr. Roberto González Barrera gave to this revolutionary product, which  comes from "masa seca" (dry dough), i.e., dehydrated corn flour.

Maseca started to position  itself as a synonym for  quality, but also as a staple food on Mexicans'  tables.

Maseca is made with selected whole corn and is vital for a good diet, due to its high nutritional content, since Maseca is also fortified with  vitamins and minerals.

The tortilla is fundamental to the Mexican diet and thus it has strong cultural and emotional roots.  Without losing this bond with the consumer, the Maseca brand has evolved to position the tortilla in the modern world, revaluating it as a healthy and nutritious food.

Maseca has also been present in the United States for more than 40 years and is now the undisputed leading brand in the  corn flour industry,  in both the industrial and retail channels. It also represents Mexican culture in the United States for the Hispanic consumer.

The brand has also been present since 1987 in Central America, beginning in Costa Rica and later in Honduras, El Salvador, Guatemala and Nicaragua, and is recognized as the corn flour with  the best quality and highest nutritional value.

Maseca is a Gruma global brand which has enabled us to bring the taste of Mexico to the entire world through products that represent flavor, health and quality, such as tortillas and other products made with Maseca.

Additionally, Maseca has brought quality to other products in Europe, Africa and the Middle East, such as snacks, cereals and beer through corn grits.

With Maseca we face new challenges every day, that, without a doubt, we will  take advantage of to  keep growing and consolidating  ourselves as the leading brand  the  corn flour category.

    

Cocina1Maseca enriches Mexican Food

 


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