New products

Some of our recent have been developed:

Maseca Antojitos, is Gruma´s brand new corn flour used to prepare varied and tasty Mexican snacks such as sopes, gorditas, quesadillas, tlacoyos and huaraches, among others. This new flour is part of the Maseca solid portfolio in Mexico and replies the market dynamism, where consumers demand new options according to their needs and lifestyles. MASECA has produced innovations in different countries with mixes for the preparation of traditional dishes, thereby making it more practical to prepare the dishes. Tamales line Ready mix for "Chorreadas" Ready mix to prepare "Empanadas"

Launch of the U.S. Mission Artisan, which appeals to the American consumer through a line of tortillas that in addition to being an artisanal product, offers nutritional benefits.

The launch of Mission Wraps healthy in Australia with their versions of Lite, Rye, Sourdough, Five grains and Corn, which offer additional nutritional benefits and put Mission the forefront of healthy Wrap products.

Nowadays, the products sold at schools for children and young people are being regulated worldwide. To comply with this trend GRUMA launched its Tosty Activa-T product line, which consists of low-fat and low-sodium snacks. Thus, Gruma became the first snacks company in Costa Rica to develop low-fat and low-sodium snacks. 

Mission launched Mission Mini Wraps in the UK, expanding consumption moments and fully targeting children's school lunches.

Also, in the United Kingdom, Mission supplemented its line of breakfast breads with two varieties: Mixed Berry & Seed and Raisin & Honey.

In Mexico, Mission launched Paninas, practical and versatile flatbreads in two versions: Basil and Oregano and Rosemary and Oregano.

GRUMA strives to please its customers and launches Mission Tortillas (homestyle), which recall the classic handmade, thicker in Costa Rican Tortilla: With an intense corn flavor, where the small bits of corn husk can be savored in one's mouth just as one's ancestors used to do.

In the constant search for new sources of growth and in line with our innovation strategy, we have expanded our product portfolio to include new categories according to our expansion strategy:

• Corn Grits: for the production of beer, snacks and breakfast cereals.
• Organic food: Mission Organic Tortilla chips in the United States
• Baked corn snack: in Mexico and the United States marketed under the Mission brand.