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November 02, 2022 - AGRICULTURA, GRUMA, CIMMYT E INIFAP IMPULSAN AUTOSUFICIENCIA ALIMENTARIA DE MAÍZ EN TAMAULIPAS

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October 19, 2022 - U.S. DRIVES GROWTH IN GRUMA’S NET SALES AND EBITDA OF 21% AND 13% IN Q322

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July 20, 2022 - GRUMA NET SALES UP 19% IN Q222

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April 20, 2022 - GRUMA SALES UP 17% IN Q122, DRIVEN BY THE UNITED STATES AND EUROPE

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February 23, 2022 - GRUMA'S NET SALES AND OPERATING PROFIT GROW 17% AND 19%, RESPECTIVELY, DRIVEN BY ITS OPERATIONS IN THE US, EUROPE, ASIA, AND OCEANIA

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October 20, 2021 - GRUMA REPORTS 2% GROWTH IN NET SALES IN Q321, WITH VOLUME GROWTH IN THE UNITED STATES, EUROPE, ASIA AND OCEANIA

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Innovation is not a luxury but it is necessary

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Innovative Vision

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We think that innovation is the only way for us to remain competitive. Thanks to innovation, for more than 65 years at GRUMA we have demonstrated our commitment to constantly seeking innovation, which began with the development of a unique method  for the production of corn flour for tortillas.  Today, this commitment is  more effective  than ever and has allowed  us to consolidate our position as a leading global producer of staple foods and  to earn the lasting trust of our consumers, customers, employees and investors. 

Convinced that innovation is not a luxury but a  necessity, today our innovation is based on strategic imperatives, such as:

  • Development of new products which have a better understanding of  consumers' needs  and  meet  regional tastes. 
  • Generation of new distribution channels.
  • Creation of new business strategies.
  • Investment in research into new, sustainable technologies, which are not merely more efficient and productive, but are environmentally friendly.
  • Use of creative marketing strategies based on a thorough understanding of the consumer.
  • Creation of operational efficiency.


We have a Strategic Thinking Process which, through a disciplined method enables us to perform a thorough analysis of our consumers' environment.

We believe that in order to innovate successfully, in-depth knowledge of consumers  is indispensable:

Who are they, and what are they like?

What is their lifestyle like?

What   options do they have?

What are their obstacles?

How do they choose?

How do they relate to the brands? 

Along with this knowledge, at GRUMA we use five axis recognized in the industry that measure trends in consumer preferences and demand for  food products.  These  factors help us differentiate the meaning of our innovations, which are: pleasure, health, welfare, convenience and ethics.

In addition to using these axis as a base, we seek demographic and geographic information, as well as cultural and pricing preferences, as part of the innovation process. 

In recent years our innovation has focused on products that:

  • Provide sensory pleasure and an emotional connection  resulting in greater future  consumption.
  • Are easy to use and suited to  changes in lifestyles.
  • Offer healthy choices and provide nutrients that have been proven to help have good health.
  • Allow both GRUMA and  consumers to be responsible citizens and contribute to environmental sustainability.


GRUMA evolves in line with global trends. Therefore, it continues to innovate and develop highly nutritious products that meet consumers'needs according to  their diverse lifestyles.  We also know, understand and adapt our products to the tastes, preferences and needs of each region and culture.

We have Strategic  New Products Development Model that is used in all countries where we operate.  This model takes into account the company's capacities , the profitability and size of the potential market, the market's trends and needs, which  result in proposals for products that are potentially attractive  to consumers, allowing us to react quickly to new trends, creating competitive advantages, generating new business and introducing consumer trends. 

 

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