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We think that innovation is the only way for us to remain competitive. Thanks to innovation, for more than 65 years at GRUMA we have demonstrated our commitment to constantly seeking innovation, which began with the development of a unique method for the production of corn flour for tortillas. Today, this commitment is more effective than ever and has allowed us to consolidate our position as a leading global producer of staple foods and to earn the lasting trust of our consumers, customers, employees and investors.
Convinced that innovation is not a luxury but a necessity, today our innovation is based on strategic imperatives, such as:
We have a Strategic Thinking Process which, through a disciplined method enables us to perform a thorough analysis of our consumers' environment.
We believe that in order to innovate successfully, in-depth knowledge of consumers is indispensable:
Who are they, and what are they like?
What is their lifestyle like?
What options do they have?
What are their obstacles?
How do they choose?
How do they relate to the brands?
Along with this knowledge, at GRUMA we use five axis recognized in the industry that measure trends in consumer preferences and demand for food products. These factors help us differentiate the meaning of our innovations, which are: pleasure, health, welfare, convenience and ethics.
In addition to using these axis as a base, we seek demographic and geographic information, as well as cultural and pricing preferences, as part of the innovation process.
In recent years our innovation has focused on products that:
GRUMA evolves in line with global trends. Therefore, it continues to innovate and develop highly nutritious products that meet consumers'needs according to their diverse lifestyles. We also know, understand and adapt our products to the tastes, preferences and needs of each region and culture.
We have Strategic New Products Development Model that is used in all countries where we operate. This model takes into account the company's capacities , the profitability and size of the potential market, the market's trends and needs, which result in proposals for products that are potentially attractive to consumers, allowing us to react quickly to new trends, creating competitive advantages, generating new business and introducing consumer trends.
We are a multibrands company»
Get to know the different types of product that offer our brands.»
18, Jan 2017
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02, Dec 2016