We introduced the  Rumba brand in 2000 with the goal of  meeting  the needs of the consumer and we achieved the leadership of  the  tortilla chips segment. In 2003, we extended its  ofvalue proposition by entering the  seeds market, which we expanded in 2006 by offering coated peanuts.

Rumba is the market leader, with more than 10 years of offering  high-quality products prepared with Maseca corn flour. The brand  focuses on serving the adult market, positioning itself as the ideal brand for family celebrations or gatherings among friends. 

Its range of products includes tortilla chips, Aztec-type tortilla chips, salted peanuts, garapiñado (cooked andsugar coatedd) and barbacued; peanuts with a crunchy coating of wheat, with chile , lemon and barbecue flavors and a chunky-type salsa made with natural tomatoes and different spices.