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April 20, 2022 - GRUMA SALES UP 17% IN Q122, DRIVEN BY THE UNITED STATES AND EUROPE

Gruma published its... »

February 23, 2022 - GRUMA'S NET SALES AND OPERATING PROFIT GROW 17% AND 19%, RESPECTIVELY, DRIVEN BY ITS OPERATIONS IN THE US, EUROPE, ASIA, AND OCEANIA

Gruma maintains a solid... »

October 20, 2021 - GRUMA REPORTS 2% GROWTH IN NET SALES IN Q321, WITH VOLUME GROWTH IN THE UNITED STATES, EUROPE, ASIA AND OCEANIA

At the end of the year’s... »

August 25, 2021 - MASECA SENDS TORTIMÓVILES TO SUPPORT HURRICANE “GRACE” VICTIMS IN VERACRUZ

For Maseca, supporting the... »

July 21, 2021 - GRUMA REPORTS A 3.5% INCREASE IN NET SALES AND EBITDA IN Q221, EXCLUDING EXCHANGE RATE VARIATIONS

Gruma is strong and growing.... »

May 2, 2021 - ANIMAL KINGDOM AND MASECA OPEN A 100% SUSTAINABLE AND EDUCATIONAL FARM

ANIMAL KINGDOM AND MASECA... »

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  •  Rumba

Leading brand in Costa Rica in the category of Tortilla Chips, with a broad portfolio that includes other products such as seeds and sauces.

“The leader brand in Costa Rica of Tortilla Chips, seeds and sauces.””

We introduced the  Rumba brand in 2000 with the goal of  meeting  the needs of the consumer and we achieved the leadership of  the  tortilla chips segment. In 2003, we extended its  ofvalue proposition by entering the  seeds market, which we expanded in 2006 by offering coated peanuts.

Rumba is the market leader, with more than 10 years of offering  high-quality products prepared with Maseca corn flour. The brand  focuses on serving the adult market, positioning itself as the ideal brand for family celebrations or gatherings among friends. 

Its range of products includes tortilla chips, Aztec-type tortilla chips, salted peanuts, garapiñado (cooked andsugar coatedd) and barbacued; peanuts with a crunchy coating of wheat, with chile , lemon and barbecue flavors and a chunky-type salsa made with natural tomatoes and different spices.

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