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Innovation of renewal of the products process begins with a study of the consumers’ needs.
At Gruma, we have 5 goals that measure tendencies on consumers' preferences and food products demand: Pleasure, health, wellbeing, convenience and ethics.
Besides these 5 means of support, Gruma seeks demographic and geographic information as well as cultural preferences and costs of prices as support of the innovation process. In the past few years our innovations have been based on products that:
Constant innovation is the only way to stay competitive, because no advantage is sustainable in the long term.»
Get to know the different types of product that offer our brands.»
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