“Gruma will benefit from and pursue every global business opportunity it can to continue commercializing fresh, high-quality products.- Gruma President and CEO, Juan González Moreno”.

• Gruma endorses the Mexican government agreement with the Chinese firm to benefit Mexican businesses.

• “Gruma will benefit from and pursue every global business opportunity it can to continue bringing the flavor of Mexico to the world,” says Juan González Moreno.

• Alibaba websites offer their clients online payment services, search engines for price comparisons, and data storage services.

Mexico City 29 October 2017.After the agreement reached by the Mexican government with the most important e-commerce company in the world, Alibaba Group, Gruma tortillas and tortilla chips produced in China under Gruma’s global Mission brand were being sold on the websites of this important Chinese company. Alibaba currently has more than 423 million buyers globally. In 2016, it recorded $485-billion dollars in transactions.

The so-called e-commerce giant in China operates the following sites: Taobao.com, the largest purchase site in China; Tmall.com, devoted to direct product sales between consumers and brands; and Alibaba.com, connecting Chinese exporters with companies in other parts of the world.

Gruma-Mission Foods Asia is expecting increased sales through this new channel this year, because product presence and commercialization through Alibaba sites has become increasingly important.

Alibaba Group websites offer their clients online payment services, a search engine to compare prices, and cloud-based data storage.

This Chinese company specializing in online trade recently signed an agreement with ProMéxico to drive sales of Mexican products in that region of the world, and to link Mexican companies to Chinese consumers. Mexican President Enrique Peña Nieto, and Jack Ma, Executive President of the Chinese consortium witnessed this agreement.

Gruma President and CEO, Juan González Moreno, stated that in this manner, “Gruma endorses the agreement reached by President Enrique Peña Nieto with China to strengthen the bonds of trade between both countries, and to continue bringing the flavor of Mexico to the world. Gruma will benefit from and pursue every global business opportunity it can to continue commercializing fresh, high-quality products.”

Today Gruma products, under its global Mission brand, are available all over China and other countries in the Asia-Pacific region and the Middle East.  These products are manufactured in Gruma’s modern Shanghai plant with installed capacity to annually produce 38 thousand tons of corn tortillas, wheat tortillas, flatbreads (wraps, and others), and fried products.

The company came to China 11 years ago to establish a solid foundation and is now reaping rewards. The operation is constantly growing, reaching new markets, clients, and consumers every day. This has consolidated Gruma as the Mexican global leader in corn flour, tortillas and wraps.

Link for tortillas:

Link for tortilla chips: