Gruma entered the Asian market.

After an exhaustive analysis, we entered the Asian market by building a wheat flour tortilla plant in Shanghai, China.  Thus, we became one of the first Mexican companies with a presence in this country. We recognized the great market potential represented by  the world's most populous country  with a growing middle  class which was receptive to trying and adopting customs from Western countries.
We purchased the  Pride Valley Foods company in Seaham, England and through this company we began the conquest of the  flatbreads category, which includes pita and naan.

In Oceania, we bought the Rositas Investments company. Its manufacturing lines included wheat flour tortillas and corn chips supplied to the Australian market.