2000
The United Kingdom became the beachhead for enterance to the European market.

Having maintained trade relationships with England since 1997 for the sale of tortillas from the United States, in 2000 we opened  our first tortilla facility in Coventry, England.  With this decision, our Mexican company, became a local producer instead of an importer.

The United Kingdom became the beachhead for enterance to the European market and also, to make the first sales to  eastern  European countries. In Europe we identified the great business opportunity represented by  flatbreads as well as the famous wraps which would later conquer  English palates.