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The Cerralvo Board sponsors an ongoing food and medication distribution program for senior citizens and families with limited resources.

The Board's altruistic work is not limited to Cerralvo, their place of birth, but extends to other parts of the country and in recent years Support Brigades have been created in the South of the State of Nuevo Leon to benefit more than 1,000 families.

In addition, the Board has decided to open its borders as a result of emergencies that have occurred both inside and outside the country, as example, In 2003, four years before that relief effort, GRUMA also stepped up to help soften the blow of an earthquake that shook Colima on January 21st. gimsa coordinated efforts with the state government and distributed 17 tons of corn flour and one ton of instant beans, along with 10,000 flat bricks and 10 tons of cement, to assist with the reconstruction of damaged houses.

The same feeling of solidarity moved GRUMA to assist the displaced communities, after Hurricane Paula leveled Oaxaca in 1997. In 2002, it did the same with those devastated by the hit of Hurricane Isidoro on the Yucatan Peninsula.

 

In 2005, in recognition of these actions, Roberto González Barrera was decorated with the most important Red Cross recognition: the Great Cross of the Meritorious Civil Service Order and the Benemeritus Medal, personally bestowed on him by the Mexican Red Cross President, Olegario Vázquez Raña. Later on, He also received the 2005 Philanthropist Distinction, given to him by the Mexico City Chapter of the Association of Fundraising Professionals’ (AFP).

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