GRUMA has a clear Vision, Mission and Business Strategy, which synthesize the working philosophy that the Company has developed through more than 50 years. Each of these ingredients encompasses our philosophy and provides that special flavor to our daily efforts.





GRUMA's vision is to be the absolute world leader in manufacturing, marketing and distribution in the corn flour and tortilla markets, as well as one of the primary processors of grain and basic grain-based food products in Mexico, Central America and Venezuela.



The company's mission is to produce dynamic and profitable long-term growth and to create maximum shareholder value by focusing primarily on its core businesses of tortillas, corn flour and wheat flour. GRUMA will carry out its mission through the most efficient manufacturing and marketing systems and unparalleled customer service.



GRUMA's business strategy is:

	Offer superior-quality products and services.
	Thoroughly understand and satisfy the needs of our customers and consumers.
	Continually enhance brand equity through efficient and effective marketing, distribution and customer-service efforts.
	Develop technology and market research that strengthen our competitive advantages.
	Participate only in markets in which it can create long-term value.

Total Quality is a fundamental ingredient in GRUMA’s business philosophy. Quality programs have been the basis to improve several aspects of our organization and, more than 10 years ago, a quality principle to focus our activities was established:

"Total customer satisfaction is what determines each decision, action and task we perform. In order to achieve this objective we must continuously improve our products, processes and services. This is our daily goal".

We are making great advances in customers’ satisfaction. We dedicate a lot of time to market research and, by using the best information technology, we have improved decision-making.

The firm conviction that the quality is one of our main strengths that we must underpin every day has given us the leader position in most of our businesses. Our subsidiaries have received ISO-9000 certifications, and important national and international quality awards have been presented to several of our plants.