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GRUMA
is the
most globalized food company in Mexico, indisputable worldwide leader in
corn flour and tortilla production.
It
has an international expansion that includes operations in Mexico, United
States, Europe, Central America, Venezuela, Asia and Oceania with the
presence of our brands maseca and mission, among others.
On May 3, 1949, the first
processed corn flour production plant in the world was inaugurated in
Cerralvo, Nuevo León, signaling the beginning of GRUMA. Molinos Azteca
(“Aztec Mills”), the parent company of gruma, was launched as the first
producer of processed corn flour in the world.
GRUMA
competitive advantages,
permitted the
Company to develop not only in Mexico, but has also to transcend to
international markets who became,
in a growing industry from the processing of corn into flour, based on
major technological and administrative developments.
In
the early 1970s, GRUMA launched its product on the Central American
markets, specifically in Costa Rica. In 1976 it arrived to the United
States, achieving since then a sustained growth in sales
volume.
In
1987 expanded its operations beyond the south border, opening plants in
Honduras in 1987, and in El Salvador and Guatemala in 1993. Later, in
1994, began operating in Venezuela and, in a very significant step in
GRUMA’s history, it began operating its first tortillas plan in Europe.
Furthermore, GRUMA successfully entered the wheat flour business in Mexico
and Venezuela.
In 1999, the company opened offices
in Coventry, England and the plant began operating in 2000 with the
production of corn tortillas and wheat, but currently there are three
plants located in England, Italy and Holland.
In
2006 GRUMA also expanded its presence in the Oceania region, and the first
plant in Asia, started operations in Shanghai, China. Already
established in China, GRUMA realized that Malaysia had an small processing
plant flatbreads which it acquired in 2007 that came to strengthen the
presence of the brand in the Asian country.
In 2008, Mission brand in the United States launches Life
Balance, line oriented to consumers interested in their health care
without losing taste and convenience, also launches a new brand of
low cost, quality, more responsive to consumer’s prices.
In 2009 GRUMA had historical sales. Mission brand is launched in
Australia with an attractive product portfolio and inaugurates the
new generation technology plant, also in in that country; GRUMA was
honored as “Global Business Excellence" by the World Finance
Magazine.
In 2010, GRUMA launched the line “Mission flatbreads of The World”
in Australia and Europe. The results of Mission in Australia new
brands succeeded in its first year and it was recognized as one of
the leader brands.
Also in 2010, it was inaugurated the Panorama City Plant in the USA
with high specifications of sustainability, energy and water savings.
And the plant in Ukraine was also opened.
In Mexico GRUMA reaches a brand presence to customers of 14% through
its campaign to commemorate the bicentennial of the Mexican
Revolution.
Today GRUMA is a global food company proud to be Mexican, worldwide
leader in the production of corn flour and tortilla and a major
player in wheat flour and staple foods, with leading brands in most
markets, with 99 plants in more than 100 countries, with over 20
thousand employees.
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