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MY FELLOW SHAREHOLDERS:
By focusing on its vision and long-term business objectives,
GRUMA has resumed its course of sustainable and profitable
growth. The company is rapidly moving ahead in its efforts
to overcome the temporary effects of Mexico's tortilla industry
deregulation. As a result, GRUMA is emerging stronger than
ever and is now better positioned to enhance its market leadership.
GRUMA's financial performance in 1999 -one of our most difficult
fiscal years ever- was influenced by two nonrecurring factors.
First, the extraordinary surplus of corn in the Mexican market
following the tortilla industry deregulation unexpectedly
caused the country's corn prices to plummet. This situation
adversely affected the operating and financial results of
GIMSA, the company's corn flour subsidiary in Mexico and its
primary cash flow and profit generator. The second factor
was GRUMA's decision to continue with its long-term expansion
strategy. GRUMA took advantage of key strategic business opportunities
with great potential, but increased capital expenditure levels
and operating expenses for the year. The bottom line is that
the company sustained a net loss of Ps 178 million, an anomaly
in a long history of strong, steady growth.
Yet we would not have done things differently. Though the
corn surpluses and lower prices were beyond our control, we
were determined not to let these temporary circumstances distract
us from our long-term business objectives. Convinced that
corn supplies, as well as GIMSA's cost-price relationship,
would soon return to normal levels, GRUMA determined that
its best course was to continue with its expansion plans.
Most of our ongoing capital investment program - which, from
1997 to 1999, reached 611 million dollars, half of which was
invested last year - concentrated on strategic investments,
which broadened our business base in all of the regions in
which we operate. The maturation period for these investments
and their attendant operating expenses contributed to the
company's decrease in operating margins.
Such investments, however, give GRUMA two significant advantages.
First, they provide capacity for future growth; without further
new investment, our installed production capacity will allow
us to increase sales volume by at least 45%. Second, they
allow for a significantly stronger business base and heightened
competitivity, both essential in order for the company to
face the challenges of an increasingly global economy.
Consequently, GRUMA will substantially reduce capital expenditures
in 2000; it will very selectively continue to pursue its expansion
strategy, seeking only those opportunities that offer great
potential.
As a result of the company's decision to move forward with
its long-term strategy despite unfavorable conditions in GIMSA,
GRUMA's revenues rose steadily throughout the year. Total
revenues increased 8% over 1998 due to subsidiary expansion
and acquisitions. Sales volumes in all major subsidiaries
except GIMSA rose, and GRUMA's international operations increased
net sales by 23%. We expect sales in 2000 to rise with greater
market coverage and demand for our products.
In the United States, Gruma Corporation enhanced its
leadership position in the corn flour and tortilla markets,
in which it has a 25% and 82% share, respectively. The subsidiary
acquired two tortilla companies with operations in Texas and
on the East Coast, and it built a new tortilla plant in the
state of Washington. It continued to expand its corn flour
plant in Plainview, Texas, and also extended operations in
Europe, building a new, state-of-art tortilla and snack plant
in England. The England plant will allow for greater and more
efficient coverage of the European Union, a growing and profitable
market. Net sales and operating profit increased by 11% and
18%, respectively, over last year.
Despite lagging performance in 1999, GIMSA - part of GRUMA
Mexico (1)- is now well positioned for profitable future
growth. To keep profitability at the highest level possible
in adverse market conditions, GIMSA decided to maintain prices
at the expense of volume. Accordingly, sales volumes declined
13% from 1998. Operating margins improved steadily quarter
by quarter throughout the year, as the subsidiary consumed
its higher-priced corn inventories purchased in late 1998
and as the benefits of the cost reduction program rolled in.
GRUMA
NET SALES BY DIVISION

Ps 15,624 MILLION
Going forward, GIMSA's superior production and information
technology and available capacity will pay off in greater
operating efficiencies. As GIMSA continues to promote the
advantages of corn flour over the nixtamal method of tortilla
production, and as the corn market gradually normalizes, sales
volumes should also rise. Thus, although competition in this
sector is now stronger, we expect significant increases in
operating income and margins in 2000.
Molinera de México, GRUMA's wheat flour subsidiary
- a joint venture with Archer-Daniels-Midland - saw sales
volume rise 30% in 1999. Approximately half of that increase
was due to acquisitions in northwestern Mexico. Today, Molinera
is the market leader in Mexico's wheat flour industry; the
completion of the La Asuncion mill acquisition in January
2000 reinforces that position.
Prodisa, the tortilla and packaged bread subsidiary in Mexico,
expanded to new territories in northeast Mexico during the
year. Total sales volume grew 61%, while tortilla sales increased
by 23%. Following the deregulation, the price differential
between packaged and nonpackaged tortillas decreased, allowing
for volume growth in this subsidiary. Important distribution
synergies between packaged tortillas and bread products also
allow for greater efficiency, which, together with increased
brand awareness, should result in steady sales increases.
Gruma Centro América increased total sales
volumes by 9%. Corn flour sales volume grew 7% as a result
of the company's promotional activities and the advantage
of corn flour over the nixtamal method of tortilla preparation.
Sales of bread products rose 52% as the company continues
to expand its frozen bread business.
In the third quarter of 1999, GRUMA Venezuela(2) considerably
expanded its corn flour operations by completing the acquisition
of Molinos Nacionales, C.A. (Monaca), the country's second-largest
corn flour and wheat flour producer. Including Monaca, GRUMA
Venezuela's net sales reached Ps 1.27 billion and operating
profits Ps 24 million. Due to its high consumption of corn-based
products, Venezuela is a key country in GRUMA's long-term
strategy.
It is worth pointing out that, in 1999, Gruma Corporation
accounted for 49% of sales, GRUMA Mexico 37%, GRUMA Venezuela
8%, and Gruma Centro America the remaining 6%. Thus, GRUMA
is fulfilling its vision to be a multinational concern.
GRUMA is the world's leader in the rapidly growing corn
flour and tortilla markets; we cannot, however, rest on that
distinction. To strengthen our leadership position, we are
constantly striving to enhance product quality, marketing
efforts, customer service, and manufacturing technology. Our
SAP information technology system, which is being implemented
throughout all subsidiaries, is also helping us to streamline
production, sales and distribution systems, and to develop
better, more responsive customer service initiatives. We have
invested US$50 million in this technology, which is reinforcing
GRUMA's position as the lowest-cost producer in the corn flour
and tortilla industry.
We are also applying the same business approach to wheat
milling and its derivatives, an area we are successfully developing.
In 1994, total wheat product sales were only 158 thousand
metric tons; in 1999 sales of these products reached a total
of 609 thousand metric tons. In addition to offering significant
growth prospects, this business offers important potential
synergies with the company's other operations.
GRUMA is committed to sustaining its strong financial position
and solid balance sheet. In 1999, the company entered into
two important transactions: a US$200 million syndicated credit
loan transaction and a rights offering totaling US$151 million.
These transactions helped GRUMA to further strengthen its
financial structure.
The company also plans to improve its financial ratios by
decreasing investment levels, increasing cash generation,
and improving its interest coverage. In 1997, GRUMA received
an investment-grade foreign debt rating of BBB-. For the reasons
discussed above, Standard & Poor's downgraded that rating
to BB+ in the fourth quarter of 1999. GRUMA is determined
to return to investment-grade status in the near future.
We have tremendous competitive advantages: strong brands
and market leadership, superior technology, a solid business
strategy, with an unwavering long-term vision of sustainable
and profitable growth.
In sum, we expect to see a substantial increase in profitability
in 2000. The deregulation of the tortilla industry ensures
healthy competition and a truly free market, in which GRUMA
is certain to thrive. The transformation to this market and
the temporary aftereffects of the initial shift have nearly
disapeared. Of course, we are well aware that we will always
face new challenges and that competition will be increasingly
intense. But we are well prepared for this. Sales volumes
are rising in all subsidiaries. Demand for GRUMA's core products
is rapidly growing. Thus, we expect a strong increase in operating
margins and profits in the coming year.
I want to thank our customers for their loyalty and our
employees for their diligent contribution throughout this
year of transition. And I thank you, my fellow shareholders,
for your continuing trust in GRUMA's strength and ability
to make good on its promise - to achieve sustainable, increasingly
profitable growth and prosperity in this global marketplace
and throughout this new millennium, and beyond.
Roberto González Barrera
Chairman of the Board
(1) GRUMA refers to its operations in Mexico
- GIMSA, Molinera de México, and Prodisa - as GRUMA
Mexico.
(2) GRUMA refers to its operations in Venezuela
- Monaca and Demaseca - as GRUMA Venezuela.
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